Skip to content
Dec 7 11

Mazda reaches new November summit

by admin
south city mazda, mazda brisbane, mazda achievements in australia
Mazda has moved closer to a new annual sales record with 8,031 new vehicles finding homes last month due to a best-ever November performance.
This result eclipses Mazda’s previous November best, set in 2009, by a huge 1,437 new vehicles and provided the company with a 9.1 per cent market share.
Mazda’s potential to set another new sales record is underlined by the fact that its year-to-date sales performance is 3,197 new vehicles ahead of the same period last year. As a result, Mazda’s year-to-date market share is now 8.7 percent, a 0.5 per cent increase on last year.
Illustrating the wide appeal of the Mazda range, the company has so far recorded year-to-date increases across Mazda2, Mazda3, and BT-50.
With 1,449 November sales and a 13.6 per cent segment share year-to-date, the Mazda2 now sits over 1,500 sales ahead of its nearest rival and looks set to end the year as Australia’s favourite light car.
The evergreen Mazda3 continued to kick goals in November with 3,480 sales, a huge increase of 500 over the same month last year. So far this year, the Mazda3 has secured a record 17.7 per cent market share and in addition to now being certain to be 2011’s best-selling small car, also looks certain to be one of the two best-selling cars overall…Read more!
This information was taken from the Official Mazda Australia – www.mazda.com.au
Dec 6 11

Mazda Demio (Mazda 2) 13-SKYACTIV named 2011-2012 Car Technology of the Year by the Japan Automotive Hall of Fame

by admin

Technology of the year, mazda brisbane

Mazda Motor Corporation’s facelifted Demio compact car (known overseas as the Mazda2) with the SKYACTIV-G 1.3 gasoline engine, together with its development team, has received the 2011-2012 Car Technology of the Year award from the Japan Automotive Hall of Fame (JAHFA). The Mazda Demio 13-SKYACTIV was launched in Japan in June 2011. The result was announced today by JAHFA, a registered nonprofit organization based in Tokyo.

Mazda Demio 13-SKYACTIV (Mazda 2)

The winner of the Car Technology of the Year award is selected by the Automotive Hall of Fame committee, which comprises eleven university professors and researchers. The Mazda Demio 13-SKYACTIV was recognized for the following points:
1. Advanced combustion characteristics that were developed through comprehensive analysis of the internal combustion engine
2. Improved driving performance and improved value-for-money
3. Best balance of pleasing driving and environmental concern
The breakthrough SKYACTIV-G 1.3 engine in the facelifted Mazda Demio achieves a record high* compression ratio (for a regular gasoline mass production automobile engine) of 14.0:1 and exhibits high efficiency, especially under high load at low rpm. In order to avoid knocking – an unavoidable issue with conventional high-compression engines – the SKYACTIV-G 1.3 features a number of new technologies, such as piston cavities that are specially designed to support ideal combustion, and multi-hole injectors that enable precise fuel injection control.
With the combination of the SKYACTIV-G 13 engine, Mazda’s unique i-stop idling stop system and a continuously variable transmission (CVT), the facelifted Mazda Demio delivers outstanding fuel economy of 30.0km/L (10-15 mode test cycle) or 25.0km/L (Japan’s JC08 test cycle).
This information was taken from the Official Mazda Australia – www.mazda.com.au
Nov 29 11

Mazda Signs Memorandum of Understanding to Establish Production Facility in Russia

by admin

mazda manufacture in russia

Mazda Motor Corporation has signed a Memorandum of Understanding with the intent to establish a joint venture production facility with OJSC Sollers.

The proposed production facility is to be established in Vladivostok, in Russia’s Far Eastern Federal District and supply several Mazda nameplates for the Russian market.

Sollers is one of Russia’s leading automotive companies, engaged in the production, distribution and servicing of vehicles.

Russia is Mazda’s second largest market in Europe and sales are rapidly increasing. Mazda sold approximately 28,000 units during the period from January through September 2011, a year-on-year increase of approximately 77 percent.

In line with its mid-term plan objectives, Mazda is expanding its business in emerging markets.

This information was taken from the Official Mazda Australia – www.mazda.com.au

Nov 28 11

Mazda ‘i-ELOOP’ World’s First Capacitor-Based Regenerative Braking System

by admin

World’s First Capacitor-Based Regenerative Braking System

Mazda Motor Corporation has developed the world’s first passenger vehicle regenerative braking system that uses a capacitor. The groundbreaking system, which Mazda calls ‘i-ELOOP’, will begin to appear in Mazda’s vehicles in 2012. In real-world driving conditions with frequent acceleration and braking, ‘i-ELOOP’ improves fuel economy by approximately 10 percent.

Mazda’s regenerative braking system is unique because it uses a capacitor, which is an electrical component that temporarily stores large volumes of electricity. Compared to batteries, capacitors can be charged and discharged rapidly and are resistant to deterioration through prolonged use.

Regenerative braking systems are growing in popularity as a fuel saving technology. They use an electric motor or alternator to generate electricity as the vehicle decelerates, thereby recovering a portion of the vehicle’s kinetic energy. Regenerative braking systems in hybrid vehicles generally use a large electric motor and dedicated battery.

Mazda examined automobile accelerating and decelerating mechanisms and developed a highly efficient regenerative braking system that rapidly recovers a large amount of electricity every time the vehicle decelerates. Unlike hybrids, Mazda’s system avoids the need for a dedicated electric motor and battery.
‘i-ELOOP’ features a new 12-25V variable voltage alternator, a low-resistance electric double layer capacitor and a DC/DC converter. ‘i-ELOOP’ starts to recover kinetic energy the moment the driver lifts off the accelerator pedal and the vehicle begins to decelerate. The variable voltage alternator generates electricity at up to 25V for maximum efficiency before sending it to the Electric Double Layer Capacitor (EDLC) for storage.

Mazda is working to maximize the efficiency of internal combustion engine vehicles with its groundbreaking SKYACTIV TECHNOLOGY. By combining this with i-stop, i-ELOOP and other electric devices that enhance fuel economy by eliminating unnecessary fuel consumption, Mazda is striving to deliver vehicles with excellent environmental performance as well as a Zoom-Zoom ride to all its customers.

Read More!

This information was taken from the Official Mazda Australia – www.mazda.com.au

Nov 17 11

Mazda Takeri to bow at 2011 Tokyo Motor Show

by admin
Mazda Australia, South Coast Automotive Group, SCAG
Mazda’s next-generation midsize sedan concept to debut alongside new Mazda CX-5 SUV with full array of SKYACTIV TECHNOLOGY

HIROSHIMA, Japan – Mazda Motor Corporation will showcase the global premiere of the Mazda TAKERI next-generation midsize sedan concept car at the 42nd Tokyo Motor Show. Mazda will also hold the Japan debut of the new CX-5 crossover SUV equipped with the full array of Mazda’s breakthrough SKYACTIV TECHNOLOGY*1 as well as other new technologies and production models.
The 2011 Tokyo Motor Show will run from December 3 through 11, 2011, at the Tokyo Big Sight (Tokyo International Exhibition Center). The press days will be November 30 and December 1. Mazda will hold its press conference at 8:30 a.m. (JST) on November 30.
Mazda’s theme for the 2011 Tokyo Motor Show is “Environmental Technology, Pushing the Boundaries of the Emotion of Motion.” Mazda has previously announced its plan to thoroughly enhance environmental and dynamic performance under the Sustainable Zoom-Zoom long-term vision for technology development. The results of this plan began to appear on the market earlier in 2011. The Mazda Demio (known overseas as the Mazda2) launched in Japan in June, and the Mazda Axela (Mazda3) began its rollout to global markets in September.*2
The Mazda TAKERI exploits Mazda’s new design language, ‘KODO – Soul of Motion,’ to bring a new level of strength and allure to sedan styling. The TAKERI features the full array of SKYACTIV TECHNOLOGY, including the efficient and powerful new SKYACTIV-D clean diesel engine, to deliver vigorous performance and a comfortable ride desired in a sedan. The combination of SKYACTIV TECHNOLOGY and electric devices — such as Mazda’s idling stop system, i-stop, and a new regenerative braking system — enable the Mazda TAKERI to achieve excellent fuel economy.
*1 SKYACTIV-G gasoline engine, SKYACTIV-D diesel engine, SKYACTIV-DRIVE automatic transmission,
SKYACTIV-MT manual transmission, SKYACTIV-BODY and SKYACTIV-CHASSIS.
*2 The Demio is available with SKYACTIV-G, the Axela is available with SKYACTIV-G and SKYACTIV-DRIVE.

Read more!

This information was taken from the Official Mazda Australia – www.mazda.com.au

Nov 14 11

Mazda showcases grand ideas in small cars at 2011 SEMA

by admin
Mazda Australia, South Coast Mazda
LAS VEGAS – Mazda North American Operations (MNAO) is known for its Zoom-Zoom dynamism, which is evident in the brand’s lineup of distinct design and divine drivability, and brings to this year’s Specialty Equipment Market Association (SEMA) Show a fleet of vehicles highlighting Mazda’s motorsports heritage, efficiency aspirations and daily-driver potential.
“There is no limit to one’s imagination and when applying that to the already dynamic design and punchy performance of Mazda vehicles, the end result is nothing short of a well-crafted vision,” said Derek Jenkins, director, MNAO Design.  “And because the stock models are extraordinarily versatile, who’s to say some elements of these SEMA concepts can’t be ready for public consumption?”
MX-5 Spyder
Beloved worldwide as the best-selling two-seat roadster in the world, with a secure spot in Guinness World Records to boot, the MX-5 Miata is the vehicle motorsports enthusiasts love to drive on the weekday streets of suburbia and the weekend roads of race tracks nationwide.
Well-known is the MX-5’s single-hand-operation soft-top and segment-best 12-second Power Retractable Hard Top (PRHT) that the MX-5 Spyder is a re-imagination of the roadster and features a sweeping, single-panel grenadine-red soft-top made by Haartz Corporation.
Its design, a collaborative effort between MNAO Design and Magna Car Top Systems, offers an even lower slung stance of the MX-5 without sacrificing headroom.  Fitted onto the roadster’s already sleek and sexy “look at me” body style, the MX-5 Spyder has been painted Stratosphere White and features a Yokohama rubber-and-rims set of AO48 225/45R17 performance tires matched with 17-inch, 10-spoke ADVAN RS wheels in Gun Metal Metallic.  But as the adage goes, there is more than meets the eye.
Under the hood is where the vehicle’s exterior treat matches wits with an interior trick.  Powered by Mazda’s ever-dependable MZR 2.0-litre engine, the MX-5 Spyder is fueled by BP’s isobutanol.  The significance?  The biofuel supports Mazda’s mantra of “Sustainable Zoom-Zoom,” which means crafting exciting, fun-to-drive vehicles that create minimal environmental impact.
This information was taken from the Official Mazda Australia website  - www.mazda.com.au
Nov 9 11

Mazda wins amongst the mountains

by admin
Mazda Australia, Gold Coast Mazda
Mazda Australia’s rally-bred Mazda3 MPS, piloted by champion driver Simon Evans, has taken out the showroom category in the 2011 Targa High Country held in Victoria’s alpine region over the weekend.
A consistent drive from Evans and his co-driving wife Sue saw the couple dominate the hotly contested showroom field straight off the line and finish the two day, 217 kilometre rally an impressive three minutes and seven seconds ahead of their closest rival.
This is a result made even more impressive given it was the couple’s debut outing in the potent, yet ever-reliable Mazda3 MPS.
“We just couldn’t be happier,” said Simon Evans. “The Mazda3 MPS handles like an absolute dream. It’s really stable on the road, which makes it easy to drive quickly, and by the end of the event we felt really at home in the car.
“Towards the end our tyres were looking pretty shabby but the Mazda3 MPS let us keep pushing until we made it back up the mountain.
“We’re very proud to stand on the podium for Mazda and to have been given the opportunity to drive the awesome Mazda3 MPS.”
The second running of Targa High Country presented many challenges for the event’s 150 plus competitors who were faced with unseasonably hot weather and road surfaces on the eight stages and 90 competitive kilometres making up day one.
This information was taken from the Official Mazda Australia website – www.mazda.com.au
Nov 4 11

Mazda‘s Tassie mountain climbers head to higher ground

by admin
Mazda Australia, South City Mazda
Tasmanian motorsport personalities Jamie and Simon Vandenberg will contest their first ever rally outside of the Apple Isle when they hit the tarmac for Mazda at next month’s Targa High Country in Victoria.
The multiple Tasmanian rally champion siblings will pilot Mazda Motorsport’s turbo rotary RX-8 SP at the event held around Victoria’s North Eastern Alps from November 4 to 6.
The Vandenbergs complete Mazda’s two-car team for the up coming alpine event, with four-time Australian Rally Champions Simon and Sue Evans already signed on to steer the company’s Mazda3 MPS hot-hatch.
This will be Jamie and Simon’s second outing in the factory-backed, rear-wheel drive RX-8 SP. In April, the Burnie-based brothers finished just two seconds off fifth outright in the car-breaking Targa Tasmania endurance rally.
“It’s fantastic to be back on the Mazda team,” said Jamie. “Driving for a top manufacturer with a professional racing outfit behind you allows you to focus solely on getting the car through each stage.
“We went into Targa with very little seat time in the RX-8 SP so it took a couple of days to get to know the car and how it reacts under different conditions. By the end of the event we were feeling really confident.”
So confident in fact that, on the last day of the event, Jamie and his co-driving brother clocked the fastest time on the event’s longest and most treacherous stage, the 58km Mt Arrowsmith.
This may be their first Targa event outside of Tasmania but the brothers, who write and supply pace notes for rallies across Australia, are already familiar with the 217 kilometres that make up the Targa High Country course.
This information was taken from the Official Mazda Australia website – www.mazda.com.au
Oct 17 11

Mazda signs rally power couple for Targa High Country

by admin

Mazda has confirmed that the most powerful couple in Australian motorsport will pilot its Targa Tasmania-winning Mazda3 MPS at next month’s Targa High Country rally held around Victoria’s rugged alpine region.

Four-time Australian Rally Champions Simon and Sue Evans, widely known for their blistering speed on gravel, will take to the tarmac for Mazda in its 190kW turbocharged hot-hatch for the second running of the event held around Mt Buller from November 4 to 6.

The couple, currently on a one-year sabbatical from the Australian Rally Championship (ARC), is delighted to have the opportunity to drive for Mazda.

“We’ve watched Mazda’s motorsport achievements with interest over the past few years and have been impressed with their success in the Targa events,” said Evans. “I’m very excited to have the opportunity to get behind the wheel of the Mazda3 MPS.”

Between them Simon and Sue also have a number of successful tarmac outings to their name including the Nurburgring 24 Hour, Rally Tasmania and Targa Tasmania.

While driving an unfamiliar car on unfamiliar roads would be enough to render most tentative, Evans – whose strategy for any event is to take one corner at a time and drive simply ‘to win’ – already has his eyes cast on the rally’s showroom prize.

This is a welcomed determination from Mazda’s latest factory driver, with the company’s outing at last year’s inaugural Targa High Country ending in bitter disappointment. Mazda’s regular Mazda3 MPS driver Brendan Reeves dominated the showroom category until the final stages of the event when he crashed out while trying to avoid a collision with another competitor.

Despite the disappointment it didn’t take long for Mazda Motorsport’s well-oiled race team to get the Mazda3 MPS back on song with Reeves more recently winning the showroom competition, and finishing an incredible fourth outright, at April’s Targa Tasmania rally.

While Reeves would have fancied the opportunity to finish what he started last year, a conflicting round of the World Rally Championship called for a formidable replacement.

Read more!

This information was taken from the Official Mazda Australia website – www.mazda.com.au

Oct 10 11

Mazda2 improves safety credentials

by admin
South Coast Mazda, New Mazda Gold Coast
The Mazda2, Australia’s most popular light car year-to-date, is to receive another upgrade with the new model, featuring new equipment, improved value and an even stronger focus on safety. It goes on sale this month.
The upgraded Mazda2 Neo has cruise control, steering wheel mounted audio controls and side and curtain SRS airbags added as standard. Cruise control is now also included on the standard features list of the Mazda2 Maxx.
These new features are being added without any change to the Manufacturer’s List Price (MLP).
With all Mazda2 models now possessing the full spectrum of safety equipment including 6 SRS airbags, Dynamic Stability Control (DSC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Emergency Brake Assist (EBA), Mazda2 owners can now match class-leading safety levels with the Zoom-Zoom driving experience.
The recent facelift of the Mazda2 earlier this year saw the Mazda2 Neo receive a new 15 inch steel wheel design and body coloured door handles, with the Mazda2 Neo and Maxx also receiving new seat trim and piano black highlights on the inside, while two new colours were made available: Aquatic Blue and Burgundy Red.
In mid-2011, the Mazda2 Genki also benefitted from a host of additional features including rain-sensing wipers (a first for the segment), auto headlamps, sophisticated trip computer with ambient temperature display, and climate control air-conditioning, securing the Mazda2 Genki’s status as one of the best-equipped light cars in Australia.
Cruise control was added to the Mazda2 Genki during this facelift, but from October will be standard on all Mazda2 models.
Mazda Australia managing director, Doug Dickson, anticipates that buyers will be impressed with the increased value and focus on safety in the new Mazda2. “It’s not common for light cars to come fully equipped with cruise control, side and curtain airbags and steering wheel mounted audio controls, however at Mazda, we believe that no matter what size car you drive, safety should always be a priority,” he said.
“We hope that the introduction of these new features, as well as the changes made to the facelifted models earlier this year will help continue Mazda2’s appeal to new car buyers.”
Mazda2 is Australia’s most popular light car, with over 13,000 sold year-to-date and a significant 19 per cent sales increase in the past year.
This information was taken from the Official Mazda Australia - www.mazda.com.au